A design thinking approach to support innovation adoption in traditional hotel chains

dc.contributor.authorVuarnier, Kourosh
dc.contributor.mentorLaurenzi, Emanuele
dc.date.accessioned2024-12-03T19:24:19Z
dc.date.available2024-12-03T19:24:19Z
dc.date.issued2023
dc.description.abstractThe main objective was to create a customised design thinking toolkit for traditional hotel managers to apply it successfully and drive innovation in their hotel chain. Furthermore, this study aimed to identify the factors preventing innovation in the traditional hotel industry, and how can a customised version of design thinking be conceptualised and visualise to maximise its adoption with traditional hotel managers. Traditional hotel chains may lack the resources and expertise to innovate, posing a threat to their market survival.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/48873
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialOlten
dc.subject.ddc330 - Wirtschaft
dc.titleA design thinking approach to support innovation adoption in traditional hotel chains
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.StudentsWorkTypeMaster
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutMaster of Science
relation.isMentorOfPublication4a2b6cad-6ed6-4355-a377-e408a177b079
relation.isMentorOfPublication.latestForDiscovery4a2b6cad-6ed6-4355-a377-e408a177b079
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