Improving the efficacy of driver education by leveraging mobile technologies
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Autor:innen
Autor:in (Körperschaft)
Publikationsdatum
2020
Typ der Arbeit
Master
Studiengang
Sammlung
Typ
11 - Studentische Arbeit
Herausgeber:innen
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
Themenheft
DOI der Originalpublikation
Link
Reihe / Serie
Reihennummer
Jahrgang / Band
Ausgabe / Nummer
Seiten / Dauer
Patentnummer
Verlag / Herausgebende Institution
Hochschule für Wirtschaft FHNW
Verlagsort / Veranstaltungsort
Olten
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
Zusammenfassung
Driving education remains one of the few traditional industries in Switzerland. The industry stakeholders deliver offline services with almost no technical support and often miss customer expectations. This thesis aims to design and develop an innovative solution that increases the efficacy of driving training and creates business and economic benefits for the stakeholders. This research follows the Design Science Research paradigm enhanced by the Design Thinking ideation method. First, the current situation in the industry and the existing literature were examined. The literature review shows industry problem roots and also the technologies that could be used to solve the problems. The market review sheds light on existing, potentially competitive companies in the international market and evaluates the Swiss market potential. To identify customer problems, we interviewed driver trainees who represent three targeted buyer personas. This led to a conclusion that customers face challenges including high cost, the inefficiency of driver school processes, assessment bias, and even simple boredom....
Schlagwörter
Fachgebiet (DDC)
Veranstaltung
Startdatum der Ausstellung
Enddatum der Ausstellung
Startdatum der Konferenz
Enddatum der Konferenz
Datum der letzten Prüfung
ISBN
ISSN
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Ja
Zukunftsfelder FHNW
Publikationsstatus
Begutachtung
Open Access-Status
Lizenz
Zitation
Pak, A. (2020). Improving the efficacy of driver education by leveraging mobile technologies [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40409