Dramatically different price developments for mobile services in India and Switzerland and their underlying drivers
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Publication date
2005
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01A - Journal article
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INFO - The journal of policy, regulation and strategy for telecommunications, information and media
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7
Issue / Number
2
Pages / Duration
72-75
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Abstract
Purpose - By comparing prices for mobile services in India and Switzerland, this article aims to highlight marginal differences in regulations ? besides other significant factors ? which can result in totally different price developments.Design/methodology/approach ? A holistic approach is used to explain the various drivers behind price developments. Besides costs (including licence fees), customer behaviours (summarized in demand elasticity), competitive behaviour (explained by the applied marketing mix) and termination fees (either as a price stabilizer ? if not freezer ? or as a relatively marginal cost component) represent the relevant drivers.Findings ? The comparative study underlines the crucial role termination costs play in dynamic mobile markets ? besides the usually stressed general cost levels and numbers of competitors.
Keywords
Geschäftsmodell, ICT, IKT
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English
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Yes
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Published
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No peer review
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Citation
Bürkler, E. (2005). Dramatically different price developments for mobile services in India and Switzerland and their underlying drivers. INFO - The journal of policy, regulation and strategy for telecommunications, information and media, 7(2), 72–75. https://doi.org/10.26041/fhnw-3203