Clear positioning an elaboration of customer benefits for our product, recommandations how to further expand successfully in other countries
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2016
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05 - Research report or working paper
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English
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Unpublished
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Citation
Müller, C. A., Ha, J., Fischer, J., Numrich, M., Schär, E., & Nguyen, T. N. (2016). Clear positioning an elaboration of customer benefits for our product, recommandations how to further expand successfully in other countries. http://hdl.handle.net/11654/10493