Aeschbacher, Marc

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Marc
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Aeschbacher, Marc

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  • Vorschaubild
    Publikation
    Leading in society 5.0, The 5Co leadership concept
    (2023) Aeschbacher, Marc; Legena, Valeria; Gerber, Aurona; Hinkelmann, Knut
    04B - Beitrag Konferenzschrift
  • Publikation
    Mentaltraining als Selfmanagementpraxis im Beruf
    (Schäffer-Poeschel, 2021) Aeschbacher, Marc; Legena, Valeria; Schulte, Volker; Steinebach, Christoph; Veth, Klaske
    04A - Beitrag Sammelband
  • Publikation
    Case Study "Perseo Pharma"
    (edition gesowip, 2020) Kabous, Laila; Verkuil, Arie Hans; Meyer, Rolf; Aeschbacher, Marc
    Founded in 2019, Perseo Pharma is a preclinical-stage biotech company with a unique asset for the development of enzyme therapies. Perseo Pharma possesses an innovative and proprietary enzyme shielding technology. Founded as independent spin-off of INOFEA AG, the company focuses on therapeutic enzymes for the treatment of cancer and rare genetic diseases. Over the past three decades, 30 therapeutic enzymes have been approved by EMA and FDA generating yearly 40bn. Therapeutic enzymes address a wide variety of indications, ranging from rare genetic diseases (enzyme replacement therapies) to oncology (key tumor-element depletion therapies). This offers biotech companies different opportunities and application fields for further development of enzyme therapeutics. The goal of this research is to analyze the case based on the 7-key model and provide recommendations on the financing opportunities available for Perseo pharma.
    04A - Beitrag Sammelband
  • Publikation
    Case Study «Amunemi»
    (edition gesowip, 2020) Aeschbacher, Marc; Verkuil, Arie Hans; Meyer, Rolf; Aeschbacher, Marc
    04A - Beitrag Sammelband
  • Publikation
    Start-ups. Aktuelle Case Studies für den Unterricht
    (edition gesowip, 2020) Verkuil, Arie Hans; Meyer, Rolf; Aeschbacher, Marc
    03 - Sammelband
  • Publikation
    Case Study «Derma2go»
    (edition gesowip, 2020) Eisenbart, Barbara; Verkuil, Arie Hans; Meyer, Rolf; Aeschbacher, Marc
    04A - Beitrag Sammelband
  • Publikation
    Case Study «Bureau Futur»
    (edition gesowip, 2020) Schulte, Volker; Verkuil, Arie Hans; Meyer, Rolf; Aeschbacher, Marc
    04A - Beitrag Sammelband
  • Publikation
    Case study essento
    (edition gesowip, 2020) Meyer, Rolf; Verkuil, Arie Hans; Aeschbacher, Marc
    04A - Beitrag Sammelband
  • Publikation
    Digital business development & portfolio. How to develop and manage digital business streams
    (edition gesowip, 2019) Grüner, Peter; Schwaferts, Dino; Studer, David; Wild, Simon; Verkuil, Arie Hans; Hinkelmann, Knut; Aeschbacher, Marc
    “The internet is like a wave. You either learn to swim with it or you will sink.” (Bill Gates). With this quote, Gates already pointed to the development of a digital economy, a completely new economic model based on information technology, where we now live. On the one hand, these new opportunities in information and communication technology (ICT) are changing the way companies have to operate. On the other hand, they are also changing customer expectations in a rapid and continuous manner that transforms them into fast moving targets. Therefore, legacy as well as non-legacy businesses have to rethink their business models, predict customer expectations and have to focus on customer centricity as well as on their own uniqueness on the market. In other words, organizations have to be very agile: they have to enable flexibility in their business models and diversify their risks in a well-managed way to remain competitive in such a dynamic environment. For these reasons, business model innovation is a crucial ability to manifest one’s own inimitability. Furthermore, business model innovation enables companies to search for new business logics and groundbreaking ways to create and capture value for its stakeholders. Nevertheless, such an innovative approach is risky, primarily due to its uncertainty of commercialization. Therefore, companies should not replace existing business models, but assess them with regard to the risk of a digital disruption and start with potential new business models next. This also requires changes in the organizational structure and asks for new methods to manage such a complex system of various business model development directions in a well-controlled way. One approach to cope with this challenge could be the digital business portfolio derived at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW).
    04A - Beitrag Sammelband
  • Publikation
    Digitalisierung und Geschäftsmodellinnovation im Rahmen der Swiss Innovation Challenge - Digitalisierung ja, aber nicht ausschliesslich
    (edition gesowip, 2019) Kabous, Laila; Loosli, Christina; Philippi, Stefan; Verkuil, Arie Hans; Hinkelmann, Knut; Aeschbacher, Marc
    Innovative Geschäftsmodelle rückten in den letzten Jahren verstärkt in den Fokus der betriebswirtschaftlichen Aufmerksamkeit und Forschung. Doch wie sieht der Umgang mit Geschäftsmodellinnovationen in der Praxis aus und welche Rolle spielt die Digitalisierung in diesem Zusammenhang? Im Rahmen der Swiss Innovation Challenge wurden Geschäftsmodellinnovationen ausgewertet und verglichen.
    04A - Beitrag Sammelband