Communities and Personalization for Individual Products.
04 - Beitrag Sammelband oder Konferenzschrift
The use of electronic media for economic transactions adds a new potential to the vendor-buyer relationship. It gives the customer a voice, an input channel from which he or she can participate in a number of activities such as product development, feedback, support for other customers, recommendations etc. This can be in the form of active participation or simply a sharing of preferences. The structuring and organization of this participation may empower the customer and may result in new kinds of dynamics in customer collaboration.
Verlagsort / Veranstaltungsort
Proceedings of British Academy of Management Annual Conference, London, UK