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dc.contributor.authorRisch, Daniel
dc.contributor.authorSchubert, Petra
dc.date.accessioned2015-10-05T15:41:25Z
dc.date.available2015-10-05T15:41:25Z
dc.date.issued2005-01-01T00:00:00Z
dc.identifier.urihttp://hdl.handle.net/11654/9167
dc.identifier.urihttp://dx.doi.org/10.26041/fhnw-3086
dc.description.abstract"CRM has become a buzzword in almost every company and organization during the last few years. The approach of a customer-centred view is neither new nor supremely innovative. What is it that makes managers and scientists talk about Customer Relationship Management? It is most of all the belief in the potential of computer-based CRM. The possibility of electronically gathering, storing, analyzing and using customer-specific data is rather tempting. On the other hand, users are sometimes not willing to disclose as much information as desired or needed by the vendor to establish and improve CRM. Besides the hesitation of customers to convey personal data, rather strict privacy laws exist ? at least in European countries.",Customer Profiles
dc.language.isode_CH
dc.accessRightsAnonymous
dc.subjectCRM
dc.subjectCustomer Profiles
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc005 - Computer Programmierung, Programme und Daten
dc.titleCustomer Profiles, Personalization and Privacy.
dc.type04 - Beitrag Sammelband oder Konferenzschrift
dc.subtitleProceedings of CollECTeR Europe 2005
dc.volume2005
dc.eventProceedings of CollECTeR Europe 2005
dc.audienceSonstige
fhnw.publicationStateVeröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereunbekannt
fhnw.pagination1-12


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