The EMBG Reference Model on Electronic Markets: The Korean Case of Jodal.
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The Reference Model on Electronic Markets was developed to provide an overview of the different organizational as well as technical aspects one should pay attention to when assembling a comprehensive Electronic Commerce System. The model was developed by the Electronic Business Media Group (EBMG) at the Institute for Information Management (University of St. Gallen, Switzerland). In this paper we are applying the Reference Model on Electronic Markets onto the special case of the JODAL project that deals with the continuos IT-support of the procurement process within the public sector in Korea. In the end, one of the JODAL aims will be the integration of existing EDI procedures with newly built-up EC applications on the Internet. So far, only big companies could afford to apply EDI effectively.