Auflistung nach Autor:in "Allenspach, Nora"

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  • Kein Vorschaubild vorhanden
    Publikation
    Development of Recommendations for the Swiss market entry of Monti PWA
    (Hochschule für Wirtschaft FHNW, 2024) Allenspach, Nora; Schärer, Melody; Gisler, Sabrina; Blecha, Jean-Francois; Riner, Dennis; Vo, Trang; Casanova, Marco; Monti PWA, Lausanne
    The firm’s 3-year expansion strategy aims to introduce the Bristle Blaster® to the Swiss market, targeting the automotive and general services industries. As a newly established entity, Monti PWA is still in the early stages of understanding the Swiss market, resulting in limited market knowledge and presence. The diversity of Switzerland presents key challenges in effectively increasing market share, also due to already established competitors in those sectors.
    11 - Studentische Arbeit
  • Kein Vorschaubild vorhanden
    Publikation
    Recommendations for a Transformation Process *confidential *
    (Hochschule für Wirtschaft FHNW, 2024) Allenspach, Nora; Gisler, Sabrina; Minnig, Christoph; Leading Swiss transportation company
    The company has faced significant challenges in communication and change integration. These issues emphasiae the urgent need for a strong communication strategy and a clear change management plan to enhance performance and increase employee engagement.
    11 - Studentische Arbeit