Development of Recommendations for the Swiss market entry of Monti PWA
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Author (Corporation)
Publication date
2024
Typ of student thesis
Semesterarbeit
Course of study
Collections
Type
11 - Student thesis
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Editor (Corporation)
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
Version
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Assignee
Practice partner / Client
Monti PWA, Lausanne
Abstract
The firm’s 3-year expansion strategy aims to introduce the Bristle Blaster® to the Swiss market, targeting the automotive and general services industries. As a newly established entity, Monti PWA is still in the early stages of understanding the Swiss market, resulting in limited market knowledge and presence. The diversity of Switzerland presents key challenges in effectively increasing market share, also due to already established competitors in those sectors.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Allenspach, N., Schärer, M., Gisler, S., Blecha, J.-F., Riner, D., & Vo, T. (2024). Development of Recommendations for the Swiss market entry of Monti PWA [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/48775