Development of Recommendations for the Swiss market entry of Monti PWA

dc.contributor.authorAllenspach, Nora
dc.contributor.authorSchärer, Melody
dc.contributor.authorGisler, Sabrina
dc.contributor.authorBlecha, Jean-Francois
dc.contributor.authorRiner, Dennis
dc.contributor.authorVo, Trang
dc.contributor.mentorCasanova, Marco
dc.contributor.partnerMonti PWA, Lausanne
dc.date.accessioned2024-12-03T19:14:17Z
dc.date.available2024-12-03T19:14:17Z
dc.date.issued2024
dc.description.abstractThe firm’s 3-year expansion strategy aims to introduce the Bristle Blaster® to the Swiss market, targeting the automotive and general services industries. As a newly established entity, Monti PWA is still in the early stages of understanding the Swiss market, resulting in limited market knowledge and presence. The diversity of Switzerland presents key challenges in effectively increasing market share, also due to already established competitors in those sectors.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/48775
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialBrugg-Windisch
dc.subject.ddc330 - Wirtschaft
dc.titleDevelopment of Recommendations for the Swiss market entry of Monti PWA
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.StudentsWorkTypeSemesterarbeit
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublicationfe76c335-93c9-44da-8454-59ac4cc04a59
relation.isMentorOfPublication.latestForDiscoveryfe76c335-93c9-44da-8454-59ac4cc04a59
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Bachelor of Science