Auflistung nach Autor:in "Arnold, Jenia"
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- PublikationCommunication Plan(Hochschule für Wirtschaft FHNW, 2022) Lurtz, Josefine; Arnold, Jenia; Sard, Nadine; Singh, Arshbir; Dinh, Linh; Domika, Davide; Gürtler, StefanThe young internationally operating company produces and markets security containers which are used to transport urine and/or blood samples to combat doping in sports. As the company is operating in a niche market with strong competition, it aims to optimize its use of resources to create efficient internal as well as external communication. Since no official communication plan has ever been implemented, an one-year action plan has been delivered to the client which specifically aims to directly and indirectly communicate about the key factor – “Trust”.11 - Studentische Arbeit
- PublikationEmpowering Diversity and Inclusion, Focusing on Women in the Workforce(Hochschule für Wirtschaft FHNW, 2023) Sardelic, Nadine; Arnold, Jenia; Petrone, Mirjam; Company in the utility service sector, SchweizIn today's rapidly changing landscape, Diversity and Inclusion (D&I) have become essential for modern organisations. This study delves into enhancing D&I within a prominent organisation, specifically focusing on women in the workforce. Two vital questions are explored: How can the organisation attract more women, aiming for a 20% women's representation by 2025, and how can their lasting engagement be ensured?11 - Studentische Arbeit