Communication Plan
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Author (Corporation)
Publication date
2022
Typ of student thesis
Semesterarbeit
Course of study
Collections
Type
11 - Student thesis
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Editor (Corporation)
Supervisor
Parent work
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DOI of the original publication
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Volume
Issue / Number
Pages / Duration
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
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Abstract
The young internationally operating company produces and markets security containers which are used to transport urine and/or blood samples to combat doping in sports. As the company is operating in a niche market with strong competition, it aims to optimize its use of resources to create efficient internal as well as external communication. Since no official communication plan has ever been implemented, an one-year action plan has been delivered to the client which specifically aims to directly and indirectly communicate about the key factor – “Trust”.
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Subject (DDC)
330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
LURTZ, Josefine, Jenia ARNOLD, Nadine SARD, Arshbir SINGH, Linh DINH und Davide DOMIKA, 2022. Communication Plan. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/41820