Auflistung nach Autor:in "Bleuel, Patricia"

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Communication Concept "Business meets Students"
(Hochschule für Wirtschaft FHNW, 2019) Bleuel, Patricia; Berner, Marta; Künzli, Emily; Schmid, Nicolas; Fondja, Gaby; Burkart, Stephan; Hochschule für Wirtschaft FHNW, Brugg-Windisch
The project forum is a freshly developed event, which was firstly realized in 2018. It is the client's interest to cover the lack of external and internal awarness of the event and long-term increase the popularity of the "Business meets Students" project forum. In order to attract the target groups and hope to increase the amount of attendees, more communication measures have to take place upfront. The task of the project team is to create a communication concept which will serve as a tool in order to attract future clients, students and other interested parties.
11 - Studentische Arbeit
Cybersecurity and risk awareness for SMEs (Elaboration of a learning scenario for adults)
(Hochschule für Wirtschaft FHNW, 2020) Bleuel, Patricia; Berner, Marla; Moriggl, Pascal; Institute for Information Systems, HSW FHNW, Basel
With the ongoing digitalization, cybersecurity and risk awareness have gained increasing importance in companies. By taking the right cybersecurity measures, networks, programs, devices, and data can be protected through different technological methods and processes. However, there has been observed a missing knowledge and understanding of SMEs in the area of cybersecurity. The topic of this bachelor thesis is cybersecurity and risk awareness for MEs and SMEs. In more detail, the analysis of existing learning scenarios for SMEs to raise risk awareness about cybersecurity is the focal point.
11 - Studentische Arbeit