Communication Concept "Business meets Students"
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Author (Corporation)
Publication date
2019
Typ of student thesis
Semesterarbeit
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
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Hochschule für Wirtschaft FHNW, Brugg-Windisch
Abstract
The project forum is a freshly developed event, which was firstly realized in 2018.
It is the client's interest to cover the lack of external and internal awarness of the event and long-term increase the popularity of the "Business meets Students" project forum. In order to attract the target groups and hope to increase the amount of attendees, more communication measures have to take place upfront. The task of the project team is to create a communication concept which will serve as a tool in order to attract future clients, students and other interested parties.
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Event
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Bleuel, P., Berner, M., Künzli, E., Schmid, N., & Fondja, G. (2019). Communication Concept “Business meets Students” [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40485