Auflistung nach Autor:in "Brand, Nicola"

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  • Kein Vorschaubild vorhanden
    Publikation
    Action-driven sales volume optimization by means of web-based platforms - Recommendations for B2C online sales strategies for food manufacturers
    (Hochschule für Wirtschaft FHNW, 2017) Brand, Nicola; Guscelli, Kerin; Abplanalp, Peter; Mövenpick Schweiz AG, Baar
    Group-buying and flash sales platforms experienced a fast growth at the end of the last decade. Website operators such as Groupon and DeinDeal successfully form the pivotal point, where merchants offer goods and services to very low discounts and for a limited time to consumers. Flash sales websites serve as a high-volume sales market as well as a cost-effective advertising tool for its sellers.
    11 - Studentische Arbeit
  • Vorschaubild
    Publikation
    Cluster Formation in the Field of Diagnostics
    (Hochschule für Wirtschaft FHNW, 2016) Brand, Nicola; Burger, Adrian; Guscelli, Kerin; Schneebeli, Simon Manuel; Sorrell, Meghan; Barjak, Franz
    In order to illustrate and point out the advantageous location of Olten, a map showing an overview of the diagnostics landscape of Switzerland was created based on data collected by the project team.
    11 - Studentische Arbeit