Action-driven sales volume optimization by means of web-based platforms - Recommendations for B2C online sales strategies for food manufacturers
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Authors
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Publication date
2017
Typ of student thesis
Bachelor
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Abstract
Group-buying and flash sales platforms experienced a fast growth at the end of the last decade. Website operators such as Groupon and DeinDeal successfully form the pivotal point, where merchants offer goods and services to very low discounts and for a limited time to consumers. Flash sales websites serve as a high-volume sales market as well as a cost-effective advertising tool for its sellers.
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330 - Wirtschaft
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
BRAND, Nicola und Kerin GUSCELLI, 2017. Action-driven sales volume optimization by means of web-based platforms - Recommendations for B2C online sales strategies for food manufacturers. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/40218