Auflistung nach Autor:in "Camenzind, Nadja"

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  • Kein Vorschaubild vorhanden
    Publikation
    Digital Marketing Plan: An Application of the SOSTAC Marketing Model on a Swiss Start-up Company
    (Hochschule für Wirtschaft FHNW, 2020) Camenzind, Nadja; Haueter, Andrea; Paukert, Nina; Schurtenberger, Carla; Tobler, Seraina; Schibli, Olga; OwnSmartly AG, Dietikon
    This project investigates how the start-up should position itself in the Swiss market and determine the company’s target groups as well as the concerns and needs. Additionally, this paper seeks to define the Swiss start-up’s unique selling proposition and how the company should promote its products appropriately to its target group in terms of channels and content.
    11 - Studentische Arbeit
  • Kein Vorschaubild vorhanden
    Publikation
    Stumbling Blocks on the Way to a New Corporate Culture in Administration
    (Hochschule für Wirtschaft FHNW, 2021) Camenzind, Nadja; Haueter, Andrea; Hinz, Andreas; Fit4Digital GmbH, Lengnau AG
    The significance of barriers to change is reflected by the failure of 70 percent of change initiatives. A leader's awareness of possible stumbling blocks is central to overcoming them. This bachelor thesis aims to research possible stumbling blocks on the way to a new culture in the administration. Further recommendations for the reduction or avoidance of the stumbling blocks are presented. In addition, a best practice example of e-Government is introduced.
    11 - Studentische Arbeit