Digital Marketing Plan: An Application of the SOSTAC Marketing Model on a Swiss Start-up Company
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Author (Corporation)
Publication date
2020
Typ of student thesis
Semesterarbeit
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Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Abstract
This project investigates how the start-up should position itself in the Swiss market and determine the company’s target groups as well as the concerns and needs. Additionally, this paper seeks to define the Swiss start-up’s unique selling proposition and how the company should promote its products appropriately to its target group in terms of channels and content.
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330 - Wirtschaft
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
CAMENZIND, Nadja, Andrea HAUETER, Nina PAUKERT, Carla SCHURTENBERGER und Seraina TOBLER, 2020. Digital Marketing Plan: An Application of the SOSTAC Marketing Model on a Swiss Start-up Company. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/40825