Auflistung nach Autor:in "FitzGerald, Linda"

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Determination of Location for Subsidiary of Bilingual Day School
(Hochschule für Wirtschaft FHNW, 2020) FitzGerald, Linda; Herzog, Philipp; Frey, Philippe; Chirakal, Steeja Mary; Gürtler, Stefan; FitzGerald Bilingual Day School , Schönenwerd
The FitzGerald Bilingual Day School currently runs a nursery, preschool and one year of Kindergarten in German and English in Schönenwerd, Switzerland. With the resources to open a further school, the objective of this project is to find the best suited locations for a subsidiary of the FitzGerald Bilingual Day School. To do this, the most important factors for a suitable location will be determined and applied, direct and indirect competitors in the area analysed and a detailed analysis of the best suited location done.
11 - Studentische Arbeit
Marketing Concept for a Bilingual Preschool
(Hochschule für Wirtschaft FHNW, 2020) Sandi Simon, Bruna; FitzGerald, Linda; Miller, Barbara Therese; FitzGerald Bilingual Day School, Schönenwerd
The FitzGerald Bilingual Day School opened in the year 2000, and for 20 years relied primarily on word of mouth to find new customers. However, with the desire to acquire more customers came the need for a more systematic approach, as the company's management believed that a lack of brand awareness was the primary reason for not attracting more customers. This need for a more systematic approach could be answered with a comprehensive marketing concept for the FitzGerald Bilingual Day School.
11 - Studentische Arbeit