Marketing Concept for a Bilingual Preschool
Loading...
Authors
Author (Corporation)
Publication date
2020
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
FitzGerald Bilingual Day School, Schönenwerd
Abstract
The FitzGerald Bilingual Day School opened in the year 2000, and for 20 years relied primarily on word of mouth to find new customers. However, with the desire to acquire more customers came the need for a more systematic approach, as the company's management believed that a lack of brand awareness was the primary reason for not attracting more customers. This need for a more systematic approach could be answered with a comprehensive marketing concept for the FitzGerald Bilingual Day School.
Keywords
Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Sandi Simon, B., & FitzGerald, L. (2020). Marketing Concept for a Bilingual Preschool [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40818