Auflistung nach Autor:in "Grüner, Peter"

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Digital business development & portfolio. How to develop and manage digital business streams
(edition gesowip, 2019) Grüner, Peter; Schwaferts, Dino; Studer, David; Wild, Simon; Verkuil, Arie Hans; Hinkelmann, Knut; Aeschbacher, Marc
“The internet is like a wave. You either learn to swim with it or you will sink.” (Bill Gates). With this quote, Gates already pointed to the development of a digital economy, a completely new economic model based on information technology, where we now live. On the one hand, these new opportunities in information and communication technology (ICT) are changing the way companies have to operate. On the other hand, they are also changing customer expectations in a rapid and continuous manner that transforms them into fast moving targets. Therefore, legacy as well as non-legacy businesses have to rethink their business models, predict customer expectations and have to focus on customer centricity as well as on their own uniqueness on the market. In other words, organizations have to be very agile: they have to enable flexibility in their business models and diversify their risks in a well-managed way to remain competitive in such a dynamic environment. For these reasons, business model innovation is a crucial ability to manifest one’s own inimitability. Furthermore, business model innovation enables companies to search for new business logics and groundbreaking ways to create and capture value for its stakeholders. Nevertheless, such an innovative approach is risky, primarily due to its uncertainty of commercialization. Therefore, companies should not replace existing business models, but assess them with regard to the risk of a digital disruption and start with potential new business models next. This also requires changes in the organizational structure and asks for new methods to manage such a complex system of various business model development directions in a well-controlled way. One approach to cope with this challenge could be the digital business portfolio derived at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW).
04A - Beitrag Sammelband
Entrepreneurship in the Digital Economy: Connecting Resources with an Innovative Platform Business Model
(Hochschule für Wirtschaft FHNW, 2020) Grüner, Peter; Eisenbart, Barbara; Meyer, Rolf
Recent developments and prime examples such as Amazon, Airbnb and Uber show the enormous power of platform business models that disrupt traditional industries and achieve monopoly positions. Therefore, startups often choose this concept for their business, although this is not a guarantee for success. Using the power of platforms to establish a successful business model is a complicated problem that lies in the focus of this work. The main objectives are to gain in-depth knowledge about business model development, platforms and market research and apply it to develop an innovative idea towards a functional business model. The delivery objects are the requirements for the MVP to close an identified market gap, as well as a pitch deck to attract investors in the seeding phase....
11 - Studentische Arbeit