Auflistung nach Autor:in "Huacan Soto, Juan Angel"

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    Publikation
    The Customer Journey Map of a Professional Planner
    (Hochschule für Wirtschaft FHNW, 2019) Aquino, Benedicto; Huacan Soto, Juan Angel; Rach, Markus; ASSA ABLOY AG, Zürich
    ASSA ABLOY AG is a supplier of intelligent lock and security solutions being the professional planners its target audience. However, currently there is no marketing plan, in terms of content, aimed at them. A deep research over the professional planners was needed in order to have a better insight of who the current users are and how they interact with the company. Therefore, the creation of a persona and a customer journey map were requested on the present thesis.
    11 - Studentische Arbeit