The Customer Journey Map of a Professional Planner
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Author (Corporation)
Publication date
2019
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Editor (Corporation)
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
Version
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Assignee
Practice partner / Client
ASSA ABLOY AG, Zürich
Abstract
ASSA ABLOY AG is a supplier of intelligent lock and security solutions being the professional planners its target audience. However, currently there is no marketing plan, in terms of content, aimed at them. A deep research over the professional planners was needed in order to have a better insight of who the current users are and how they interact with the company. Therefore, the creation of a persona and a customer journey map were requested on the present thesis.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
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Citation
Aquino, B., & Huacan Soto, J. A. (2019). The Customer Journey Map of a Professional Planner [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40715