Auflistung nach Autor:in "Kanagalingam, Kevin"

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Danzzin
(Hochschule für Wirtschaft FHNW, 2021) Bandari, Cheyenne; Bui, Hang Thanh; Kanagalingam, Kevin; Lamsallak, Shayma; Bendel, Oliver; Franziska Hoffmann, Zürich
The client is currently working together with an agency to create and then launch a dance platform. Through Danzzin users can create their own profiles, where they generate content and gain followers. Moreover, users have the possibility to upload dance tutorials and make them accessible to all the other users. They have the option to create free or chargeable content. The platform is in the middle of creation. The project team can support the client by creating a suitable online marketing strategy.
11 - Studentische Arbeit
Effectiveness of sponsoring by a Swiss Safe and Vault Company
(Hochschule für Wirtschaft FHNW, 2021) Kanagalingam, Kevin; Schütz, Alan; Gygli, Ueli; Waldis Tresore AG, Rümlang ZH
The company is the Swiss market leader in a niche segment of the security industry. Their products are top quality and therefore target an upper market customer group situated mainly in Switzerland.The company is interested in extending their marketing tools with sponsoring activities and wishes to better understand if they should pursue sponsoring. Having had a previous experience in sponsor-ing, which was not perceived as having effective results, the management is looking for recommen-dations on how to possibly proceed to achieve successful outcomes.
11 - Studentische Arbeit