Effectiveness of sponsoring by a Swiss Safe and Vault Company
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Authors
Author (Corporation)
Publication date
2021
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
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Assignee
Practice partner / Client
Waldis Tresore AG, Rümlang ZH
Abstract
The company is the Swiss market leader in a niche segment of the security industry. Their products are top quality and therefore target an upper market customer group situated mainly in Switzerland.The company is interested in extending their marketing tools with sponsoring activities and wishes to better understand if they should pursue sponsoring. Having had a previous experience in sponsor-ing, which was not perceived as having effective results, the management is looking for recommen-dations on how to possibly proceed to achieve successful outcomes.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Kanagalingam, K., & Schütz, A. (2021). Effectiveness of sponsoring by a Swiss Safe and Vault Company [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41109