IRF Auflistung nach Autor:in "Lurtz, Josefine"

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Communication Plan
(Hochschule für Wirtschaft FHNW, 2022) Lurtz, Josefine; Arnold, Jenia; Sard, Nadine; Singh, Arshbir; Dinh, Linh; Domika, Davide; Gürtler, Stefan
The young internationally operating company produces and markets security containers which are used to transport urine and/or blood samples to combat doping in sports. As the company is operating in a niche market with strong competition, it aims to optimize its use of resources to create efficient internal as well as external communication. Since no official communication plan has ever been implemented, an one-year action plan has been delivered to the client which specifically aims to directly and indirectly communicate about the key factor – “Trust”.
11 - Studentische Arbeit
Factors impacting the adoption and potential reimbursement of a Virtual Reality tool for Pain Management in Switzerland: a qualitative case study
(Hochschule für Wirtschaft FHNW, 2023) Lurtz, Josefine; Jacob, Christine; Inselspital, Bern
With pain and its adequate treatment being an issue in hospitals and emergency departments (ED), virtual reality (VR) can be a tool to manage pain as a complement to common pharmaceutical analgesics. While the tools efficacy could be demonstrated in previous studies, this does not assure clinical adoption in Swiss emergency departments.
11 - Studentische Arbeit