Auflistung nach Autor:in "Moon, Hyunjoong"

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    Publikation
    A study on Cross-Border E-commerce in China
    (Hochschule für Wirtschaft FHNW, 2018) Moon, Hyunjoong; Binz, Mathias; Swiss SME Research Center China (SSRCC), Olten, Switzerland
    This thesis carries out a study on Cross-Border E-commerce in China which is growing at an alarming rate. The client, Swiss SMEs Research Center China (SSRCC) requested the insights of Cross-Border E-commerce in China for Swiss SMEs who are willing to enter in Chinese market. Therefore, the objective of the this study is to provide a better understanding, benefit and success factors of Cross Border E-commerce in China and to further analyze how Swiss companies presence at Chinese Cross-Border E-commerce platform.
    11 - Studentische Arbeit