A study on Cross-Border E-commerce in China
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Authors
Author (Corporation)
Publication date
2018
Typ of student thesis
Bachelor
Course of study
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Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
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Abstract
This thesis carries out a study on Cross-Border E-commerce in China which is growing at an alarming rate. The client, Swiss SMEs Research Center China (SSRCC) requested the insights of Cross-Border E-commerce in China for Swiss SMEs who are willing to enter in Chinese market. Therefore, the objective of the this study is to provide a better understanding, benefit and success factors of Cross Border E-commerce in China and to further analyze how Swiss companies presence at Chinese Cross-Border E-commerce platform.
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Subject (DDC)
330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
MOON, Hyunjoong, 2018. A study on Cross-Border E-commerce in China. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/41370