Auflistung nach Autor:in "Neeser, Robin"

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How can a software vendor efficiently target and satisfy the needs of Swiss scale-ups operating in the software, health-tech, and fintech industries?
(Hochschule für Wirtschaft FHNW, 2022) Neeser, Robin; Hinz, Andreas
However, since this market segment was less actively served in the past and remains understudied in the literature, the vendor seeks further market insights. More precisely, the scale-up market should be investigated, and recommendations developed to efficiently target and satisfy the needs of this segment. The focus of the study lies on the scale-ups operating in the healthtech, software or fintech industries that are younger than 10 years and have at least received Series A funding.
11 - Studentische Arbeit