How can a software vendor efficiently target and satisfy the needs of Swiss scale-ups operating in the software, health-tech, and fintech industries?
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Publication date
2022
Typ of student thesis
Bachelor
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
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Brugg-Windisch
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Abstract
However, since this market segment was less actively served in the past and remains understudied in the literature, the vendor seeks further market insights. More precisely, the scale-up market should be investigated, and recommendations developed to efficiently target and satisfy the needs of this segment. The focus of the study lies on the scale-ups operating in the healthtech, software or fintech industries that are younger than 10 years and have at least received Series A funding.
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330 - Wirtschaft
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English
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Yes
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Review
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NEESER, Robin, 2022. How can a software vendor efficiently target and satisfy the needs of Swiss scale-ups operating in the software, health-tech, and fintech industries? Brugg-Windisch: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/41494