How can a software vendor efficiently target and satisfy the needs of Swiss scale-ups operating in the software, health-tech, and fintech industries?

Abstract

However, since this market segment was less actively served in the past and remains understudied in the literature, the vendor seeks further market insights. More precisely, the scale-up market should be investigated, and recommendations developed to efficiently target and satisfy the needs of this segment. The focus of the study lies on the scale-ups operating in the healthtech, software or fintech industries that are younger than 10 years and have at least received Series A funding.