Auflistung nach Autor:in "Nguyen, Ngoc Bao"

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Competitor Analysis for the Field of IoT Sensors with the Measurement via LoRaWAN
(Hochschule für Wirtschaft FHNW, 2021) Bajrami, Granit; Greber, Bruce; Nguyen, Ngoc Bao; Vujacic, Marko; Wernli, Marco; Mühlebach, Corinne
The conducted market analysis was intended to address the forward-looking concept of the Internet of Things. The focal points of the research were the segmentation of the Swiss and global markets as well as the exploration of the value chain of enterprises that were already operating in said market segments. In addition, the project focused only on the niche market for long-range communication in the field of IoT. Ultimately, this analysis should provide a transparent overview of promising market areas and the most significant local and global competitors.
11 - Studentische Arbeit
Marketing Strategies For A Sole Proprietorship In Laboratory Field
(Hochschule für Wirtschaft FHNW, 2023) Nguyen, Ngoc Bao; Nathan, Ganesh; Sysmatec, Eyholz
Despite being in business for more than 25 years, the company has a low profile in the market and does not have exclusive rights to its products. The products are expensive and typically bought by professional organizations, such as pharmaceutical companies and research labs. The owner has financial constraints that prevent him from expanding the team. The goal is to identify an effective marketing approach for a one-person, low-budget enterprise that sells specialized, high-cost items to a limited customer base.
11 - Studentische Arbeit