Marketing Strategies For A Sole Proprietorship In Laboratory Field

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Author (Corporation)
Publication date
2023
Typ of student thesis
Bachelor
Course of study
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11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Abstract
Despite being in business for more than 25 years, the company has a low profile in the market and does not have exclusive rights to its products. The products are expensive and typically bought by professional organizations, such as pharmaceutical companies and research labs. The owner has financial constraints that prevent him from expanding the team. The goal is to identify an effective marketing approach for a one-person, low-budget enterprise that sells specialized, high-cost items to a limited customer base.
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330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
NGUYEN, Ngoc Bao, 2023. Marketing Strategies For A Sole Proprietorship In Laboratory Field. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/41801