Auflistung nach Autor:in "Nussbaum, Lukas"

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Impact of negative interest rates interest rates for NAB
(Hochschule für Wirtschaft FHNW, 2019) Grütter, Alain; Harvey, Justin; Mumenthaler, Philipp; Nussbaum, Lukas; Ritter, Sarah; Binswanger, Mathias; Neue Aargauer Bank (NAB), Aarau
Historically, nominal interest rates have always been positive. However, in the aftermath of the financial crises in 2007/2008, interest rates have decreased substantially. At some point, against all expectations, interest rates have crossed the line into negative territory. The venture, first implemented by the European Central Bank (ECB) in large scales, quickly affected other major economies, including Switzerland. Generally speaking, countries’ primary motivation for implementing such an expansionary monetary policy is to strengthen inflation and to boost economic growth.
11 - Studentische Arbeit
Marketing concept for Imecon AG Analysis and recommendation for new market segments
(Hochschule für Wirtschaft FHNW, 2020) Nussbaum, Lukas; Sidler, Michel; Rach, Markus; Imecon AG, Möhlin
Imecon AG, a software developer for beverage producers, would like to expand into new markets, such as microbreweries and non-alcoholic beverages. However, knowledge of the targeted market characteristics is lacking. Thus, the company has assigned the students with this Bachelor Thesis, assessing and evaluating both markets in Switzerland, Austria and Germany. For that, the characteristics of each of the described segments shall be outlined. In the next step, actions that potentially ease the entry into the respective segments ought to be introduced.
11 - Studentische Arbeit