Auflistung nach Autor:in "Paukert, Nina"

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Digital Marketing Plan: An Application of the SOSTAC Marketing Model on a Swiss Start-up Company
(Hochschule für Wirtschaft FHNW, 2020) Camenzind, Nadja; Haueter, Andrea; Paukert, Nina; Schurtenberger, Carla; Tobler, Seraina; Schibli, Olga; OwnSmartly AG, Dietikon
This project investigates how the start-up should position itself in the Swiss market and determine the company’s target groups as well as the concerns and needs. Additionally, this paper seeks to define the Swiss start-up’s unique selling proposition and how the company should promote its products appropriately to its target group in terms of channels and content.
11 - Studentische Arbeit
Value Sensitive Colour Schemes for Social Robots in Healthcare
(Hochschule für Wirtschaft FHNW, 2021) Paukert, Nina; Schurtenberger, Carla; Zhong, Jia; Schmiedel, Theresa; Institute for Information Systems, HSW FHNW, Basel
Although social robots have been prognosed to be widely deployed in the healthcare sector in the future, their acceptance is relatively low. While a large body of research investigates how different robot design features play a role in robot acceptance, robot color seems to be under-researched. Using Value Sensitive Design, an approach that suggests incorporating the values of end-users in technology design, the primary purpose of this study is to identify the most suitable color scheme for social robots that represent the values of potential users in the healthcare sector.
11 - Studentische Arbeit