Auflistung nach Autor:in "Peterhans, Zeraphin"

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Market Introduction Analysis of Subscription-Based HR Support for Acons HR Solutions
(Hochschule für Wirtschaft FHNW, 2019) Danho, Athena; Kalotay, Botond; Kovacevic, Marina; Peterhans, Zeraphin; Supper, Luca; Perrett, Pieter Jan; Acons HR Solutions GmbH, Lenzburg
In small and medium-sized companies in Switzerland, HR departments are not common and the issues regarding HR are handled by top level managers, which do not have the capacity to dedicate large amounts of time to these issues. This approach might often be seen as the best option by these individual SMEs however it is not efficient or sustainable, especially as human resources issues are becoming increasingly complicated and global. Noticing these issues and the need for innovation within this field, Acons HR solutions decided to launch this project, to provide SMEs with effective support with their HR tasks in a more efficient way.
11 - Studentische Arbeit
Standardized marketing concept for Manito’s franchise business model
(Hochschule für Wirtschaft FHNW, 2020) Danho, Athena; Peterhans, Zeraphin; Stringer, Kevin; Manito, Baden
The company Manito Ltd. operating as a burger bar in the city of Baden, Switzerland intends to expand nationwide by means of franchising. For the successful implementation of the business model aimed at the cities of Aarau, Winterthur, and Zug, the company requires a standardized marketing concept to ensure efficiency. The authors are challenged to establish a concept within the given framework, applying significant franchising and marketing theories.
11 - Studentische Arbeit