Standardized marketing concept for Manito’s franchise business model
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Authors
Author (Corporation)
Publication date
2020
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Parent work
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DOI of the original publication
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Abstract
The company Manito Ltd. operating as a burger bar in the city of Baden, Switzerland intends to expand nationwide by means of franchising. For the successful implementation of the business model aimed at the cities of Aarau, Winterthur, and Zug, the company requires a standardized marketing concept to ensure efficiency. The authors are challenged to establish a concept within the given framework, applying significant franchising and marketing theories.
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330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
DANHO, Athena und Zeraphin PETERHANS, 2020. Standardized marketing concept for Manito’s franchise business model. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/39694