Auflistung nach Autor:in "Pinheiro Costa, Victor"

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Effective Social Media Marketing of the BBZ Olten
(Hochschule für Wirtschaft FHNW, 2019) Contessi, Lucas; Pinheiro Costa, Victor; Scigas, Roman; Frauenfelder, Roman; Stähli, Flavia; Göldi, Susan; Berufsbildungszentrum Olten, Olten
The BBZ Olten offers services in the field of basic as well as continuing education. In order to strengthen its brand, it has developed a unified corporate identity and, correspondingly, revised its print media documents. However, since many of its stakeholders are active on social media, the BBZ Olten also identified the necessity of a professional and coherent appearence on various social media channels with the goal to raise awareness and maintain its good image. Moreover, the BBZ Olten aims to boost its net income through the implementation of appropriate social media measures.
11 - Studentische Arbeit
Trends in advisory services on the Swiss wealth management sector
(Hochschule für Wirtschaft FHNW, 2019) Pinheiro Costa, Victor; Graef, Frank; Institut für Finanzmanagement, HSW FHNW, Basel
The Swiss wealth management sector presents very traditional ways of handling its daily business. Although this traditionality brings many good aspects for the industry, it can also be a barrier for the adoption of changes and disruptive trends. For this reason, knowing where to focus their innovative efforts became crucial to the financial institutions, and a deep understanding of the clients and the new trends on this sector appeared to be fundamental. Therefore, this work has focused on finding how the financial institutions can better react to trends such as digitalization, price sensitivity and market transparency, offering the best services to each different clients’ needs.
11 - Studentische Arbeit