Effective Social Media Marketing of the BBZ Olten
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Author (Corporation)
Publication date
2019
Typ of student thesis
Semesterarbeit
Course of study
Collections
Type
11 - Student thesis
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Editor (Corporation)
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DOI of the original publication
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Issue / Number
Pages / Duration
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
Berufsbildungszentrum Olten, Olten
Abstract
The BBZ Olten offers services in the field of basic as well as continuing education. In order to strengthen its brand, it has developed a unified corporate identity and, correspondingly, revised its print media documents. However, since many of its stakeholders are active on social media, the BBZ Olten also identified the necessity of a professional and coherent appearence on various social media channels with the goal to raise awareness and maintain its good image. Moreover, the BBZ Olten aims to boost its net income through the implementation of appropriate social media measures.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
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Citation
Contessi, L., Pinheiro Costa, V., Scigas, R., Frauenfelder, R., & Stähli, F. (2019). Effective Social Media Marketing of the BBZ Olten [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41884