Effective Social Media Marketing of the BBZ Olten

Abstract

The BBZ Olten offers services in the field of basic as well as continuing education. In order to strengthen its brand, it has developed a unified corporate identity and, correspondingly, revised its print media documents. However, since many of its stakeholders are active on social media, the BBZ Olten also identified the necessity of a professional and coherent appearence on various social media channels with the goal to raise awareness and maintain its good image. Moreover, the BBZ Olten aims to boost its net income through the implementation of appropriate social media measures.