Auflistung nach Autor:in "Schärer, Melody"

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  • Kein Vorschaubild vorhanden
    Publikation
    Alumni FHNW Bachelorarbeit
    (Hochschule für Wirtschaft FHNW, 2024) Schärer, Melody; Widmer, Tabea; Birkenmeier, Beat; Alumni FHNW, Brugg-Windisch
    The client is the alumni umbrella organisation of the FHNW whose branch office management has recently changed. Due to this shift, Alumni FHNW aimed to find out what the requirements and challenges of its members are, and which services they as an umbrella organisation should offer them. The members of the client consist of ten independent associations and one club.
    11 - Studentische Arbeit
  • Kein Vorschaubild vorhanden
    Publikation
    Development of Recommendations for the Swiss market entry of Monti PWA
    (Hochschule für Wirtschaft FHNW, 2024) Allenspach, Nora; Schärer, Melody; Gisler, Sabrina; Blecha, Jean-Francois; Riner, Dennis; Vo, Trang; Casanova, Marco; Monti PWA, Lausanne
    The firm’s 3-year expansion strategy aims to introduce the Bristle Blaster® to the Swiss market, targeting the automotive and general services industries. As a newly established entity, Monti PWA is still in the early stages of understanding the Swiss market, resulting in limited market knowledge and presence. The diversity of Switzerland presents key challenges in effectively increasing market share, also due to already established competitors in those sectors.
    11 - Studentische Arbeit