Auflistung nach Autor:in "Schnider, Melissa"

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Environmental Protection on the Basis of the Smart Service Portal
(Hochschule für Wirtschaft FHNW, 2021) Minder, Cécile Manon; Schnider, Melissa; Hinz, Andreas; Fit4Digital GmbH, Lengnau
According to the survey of Lützelschwab, Steinebach, Steinebach, and Schulte (2021), 57.8 % of respondents from municipalities in Aargau, Switzerland, believe that graphic visualizations of their personal energy expense will motivate them to reduce the energy consumption. Therefore, by designing concrete nudges in the areas of energy consumption in households and transportation, the thesis investigated how the Fit4Digital Smart Service Portal could intentionally influence Swiss citizens' decisions to an environmentally friendly behavior with the help of choice architecture.
11 - Studentische Arbeit
How smart service portals trigger social action to reduce energy consumption
(Lumsa University, 2022) Hinz, Andreas; Minder, Cecille; Schnider, Melissa; Schulte, Volker
Scientific procedures of municipalities to reduce energy consumption, a comparison.
04B - Beitrag Konferenzschrift
Potential for Improvement of the Customer Experience from a Bank-Customer Perspective
(Hochschule für Wirtschaft FHNW, 2021) Andersson, Björn; Forster, Catherine; Golovanov, Stefanie; Schnider, Melissa; Woolley, Thomas; Waterstraat, Silke; Pibiri & Reich GmbH, Suhr
This paper was written on behalf of the consultancy agency Pibiri & Reich GmbH. Needs, insights on information behavior, but also on barriers preventing customers from investing were identified to improve customer experience and to develop customer-oriented products, in order to appeal more to potential investing clients. More precisely, this study attempted to identify characteristics of individuals’ information gathering behavior as well as their needs regarding investments. The research question “Why are Swiss citizens not investing with traditional Swiss banks?” was examined.
11 - Studentische Arbeit