Auflistung nach Autor:in "Sevjakova, Jelizaveta"

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  • Kein Vorschaubild vorhanden
    Publikation
    Development of a Direct to Consumer (D2C) Maturity Model in E-Commerce
    (Hochschule für Wirtschaft FHNW, 2020) Sevjakova, Jelizaveta; Leimstoll, Uwe
    Many brand manufacturers want to use digital sales channels to sell their products directly to consumers. By doing so, they want to achieve different goals: Increase their power to control the market and prices, provide a better overview over their assortment as a merchant, increase their margin through disintermediation effects, etc. However, there are considerable challenges of D2C online sales: Manufacturers must provide or replace in some way almost all the value-adding functions of wholesalers and retailers. At the same time, they cause potential conflicts with their distribution partners, which must be handled or compensated. Digitalising technologies give brand manufacturers the chance to sell directly to the consumer, bypassing intermediaries like wholesalers and retailers. However, that means that the manufacturers must provide more or less all the value functions, which are usually provided by the intermediaries. A maturity model can help to analyse the readiness of a manufacturer to sell online directly to the consumer....
    11 - Studentische Arbeit
  • Kein Vorschaubild vorhanden
    Publikation
    Thai expert phonetics
    (Hochschule für Wirtschaft FHNW, 2018) Bieri, Simon; Sevjakova, Jelizaveta; Waser, Samuel; Jüngling, Stephan; Thai Expert, Bern
    Thai Expert is a Thai language school based in Berne. The future focus of the company is to move from frontal, on-site teaching to a modern online solution allowing people to study from everywhere. Thai words change their meaning depending on the pitch of the voice when pronouncing a vocal. Thai Expert came up with a phonetic notation to show what pitch a vocal should be pronounced with but doesn't have a way to use it on a computer. They print the learning material and go through it by hand to add the phonetic signs where needed. This process is extremely error-prone and time-consuming.
    11 - Studentische Arbeit