Auflistung nach Autor:in "Sucic, Antonia"

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  • Kein Vorschaubild vorhanden
    Publikation
    Employee Value Proposition
    (Hochschule für Wirtschaft FHNW, 2019) Ait Chaf, Tarik; Frigg, Daniel; Kipfer, Nieleti; Penfold, Sam; Sucic, Antonia; Grau, Renate; Magnolia International Ltd., Münchenstein
    The company Magnolia International Ltd. is a Swiss software company, located in Münchenstein, Basel. Starting their business in 1997, they have become an influential company in the area of web content management and have been included in the section “Niche player” of Gartner’s Magic Quadrant 2019, and thus competes against organizations such as Adobe, Sitecore, Oracle, Kentico and Bloomreach (Gartner, 2019). With this rapid growth, the initial start-up culture might need to be adapted to be able to stem the predicted growth, without losing the entrepreneurial spirit that prevailed in the company ever since its foundation. The company Magnolia therefore asked us to propose a suitable Employee Value Proposition (EVP), which is said to be the promise an employer gives to its current and potential employees in terms of what to expect when working in this organization. Furthermore, we were asked to show, how this developed EVP can be promoted in different channels. Both of these research tasks can be found within the research fields of Human Resource Management and Marketing. A third research task was to propose possible corporate values, and the fourth research task should include any other improvements that we can suggest, based on any of our findings throughout the course of this project.
    11 - Studentische Arbeit
  • Kein Vorschaubild vorhanden
    Publikation
    Leadership at Magnolia International Ltd
    (Hochschule für Wirtschaft FHNW, 2020) Sucic, Antonia; Grau, Renate; Magnolia International Ltd., Münchenstein (Basel)
    Magnolia is an IT company with a start-up spirit and is strongly influenced by agile methodologies, such as SCRUM. The growth of the company calls for more formalised principles and regulations, one of them being leadership principles. To establish leadership principles, however, it is necessary to define what tasks a leader at Magnolia performs, and what role a leader assumes in the context of the organisation. Furthermore, it should be analysed how leadership at Magnolia is enacted and if there is a difference between enacted leadership and what employees expect leaders to be or do.
    11 - Studentische Arbeit