Employee Value Proposition
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Autor:in (Körperschaft)
Publikationsdatum
2019
Typ der Arbeit
Semesterarbeit
Studiengang
Sammlung
Typ
11 - Studentische Arbeit
Herausgeber:innen
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
Themenheft
DOI der Originalpublikation
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Reihe / Serie
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Jahrgang / Band
Ausgabe / Nummer
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Verlag / Herausgebende Institution
Hochschule für Wirtschaft FHNW
Verlagsort / Veranstaltungsort
Olten
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
Zusammenfassung
The company Magnolia International Ltd. is a Swiss software company, located in Münchenstein, Basel. Starting their business in 1997, they have become an influential company in the area of web content management and have been included in the section “Niche player” of Gartner’s Magic Quadrant 2019, and thus competes against organizations such as Adobe, Sitecore, Oracle, Kentico and Bloomreach (Gartner, 2019).
With this rapid growth, the initial start-up culture might need to be adapted to be able to stem the predicted growth, without losing the entrepreneurial spirit that prevailed in the company ever since its foundation.
The company Magnolia therefore asked us to propose a suitable Employee Value Proposition (EVP), which is said to be the promise an employer gives to its current and potential employees in terms of what to expect when working in this organization. Furthermore, we were asked to show, how this developed EVP can be promoted in different channels. Both of these research tasks can be found within the research fields of Human Resource Management and Marketing. A third research task was to propose possible corporate values, and the fourth research task should include any other improvements that we can suggest, based on any of our findings throughout the course of this project.
Schlagwörter
Fachgebiet (DDC)
330 - Wirtschaft
Veranstaltung
Startdatum der Ausstellung
Enddatum der Ausstellung
Startdatum der Konferenz
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Datum der letzten Prüfung
ISBN
ISSN
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Ja
Zukunftsfelder FHNW
Publikationsstatus
Begutachtung
Open Access-Status
Lizenz
Zitation
AIT CHAF, Tarik, Daniel FRIGG, Nieleti KIPFER, Sam PENFOLD und Antonia SUCIC, 2019. Employee Value Proposition. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/40494