Auflistung nach Autor:in "Suntheralingam, Sujeethan"
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- PublikationConcept for Social Media Marketing for Continuing Education of the FHNW School of Engineering(Hochschule für Wirtschaft FHNW, 2023) Suntheralingam, Sujeethan; Vorisekm, Damla; Dalla Vecchia, Martina; FHNW School of Engineering, OltenFHNW is an active institution on SM. The School recognized the necessity to have a separate and targeted SM presence for its continuing education programs. These programs are directed to a special group of highly educated participants, who already have knowledge on complex subjects such as automation, computer science, digital industry and many more. Thus these programs require a defined and niche SM marketing concept for their advertisement, visualization on SM, and communication with users.11 - Studentische Arbeit
- PublikationInbound Marketing Concept for Trown Partners AG(Hochschule für Wirtschaft FHNW, 2022) Schaad, Patrick; Jevremovic, Filip; Ackermann, Raphael; Müller, Rafael; Suntheralingam, Sujeethan; Nguyen, Phuong; Gnocchi, Aldo; Trown Partners AG, ZürichTrown gained ownership of the already registered domain nachfolgeregelung.ch. They were looking for a strategy on how to make use of the website most effectively. The project team has taken on the task of developing an inbound marketing concept, thus covering Trown's back and allowing the firm to concentrate on its operational activities. The objective was to build and propose a concept that demonstrates how nachfol-geregelung.ch may be used as a content mediator and how inbound marketing tools can be used to gain new clients.11 - Studentische Arbeit