Inbound Marketing Concept for Trown Partners AG
Loading...
Author (Corporation)
Publication date
2022
Typ of student thesis
Semesterarbeit
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
Trown Partners AG, Zürich
Abstract
Trown gained ownership of the already registered domain nachfolgeregelung.ch. They were looking for a strategy on how to make use of the website most effectively. The project team has taken on the task of developing an inbound marketing concept, thus covering Trown's back and allowing the firm to concentrate on its operational activities. The objective was to build and propose a concept that demonstrates how nachfol-geregelung.ch may be used as a content mediator and how inbound marketing tools can be used to gain new clients.
Keywords
Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Schaad, P., Jevremovic, F., Ackermann, R., Müller, R., Suntheralingam, S., & Nguyen, P. (2022). Inbound Marketing Concept for Trown Partners AG [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41446