Auflistung nach Autor:in "Thommen, Mark"

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  • Kein Vorschaubild vorhanden
    Publikation
    Cybersecurity Market Analysis of Switzerland and Liechtenstein
    (Hochschule für Wirtschaft FHNW, 2021) Thommen, Mark; Schneider, Sean; Moriggl, Pascal; Institute for Information Systems, HSW FHNW, Olten
    The growing importance of cybersecurity is a topic that needs to be covered. This paper aims to capture, with the limited resources available, the current market situation in Switzerland and Liechtenstein for the cybersecurity market and provides an overview regarding relevant cybersecurity topics.
    11 - Studentische Arbeit
  • Kein Vorschaubild vorhanden
    Publikation
    Digital Marketing Strategy for the company efreight: A Conceptual Solution
    (Hochschule für Wirtschaft FHNW, 2020) Bögli, Dominique; Largiadèr, Domenic; Minder, Cécile; Thommen, Mark; Schneider, Sean; Angehrn, Patrick; efreight AG, Augst
    The company efreight offers a software solution, enhancing the transparency within the supply chain by centralizing the transport handling and monitoring in real-time. As a young start-up company, founded in 2017, efreight lacks prominence within the B2B transportation sector. Besides beneficial synergies and customer endorsement, the shift towards digital practices within the marketing environment forces efreight to follow new paths to ensure brand awareness, maximized customer experience, and engagement. The creation of a digital marketing strategy opens opportunities for long-lasting customer relationships and word-of-mouth in the transportation sector.
    11 - Studentische Arbeit