Digital Marketing Strategy for the company efreight: A Conceptual Solution
Loading...
Author (Corporation)
Publication date
2020
Typ of student thesis
Semesterarbeit
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
efreight AG, Augst
Abstract
The company efreight offers a software solution, enhancing the transparency within the supply chain by centralizing the transport handling and monitoring in real-time. As a young start-up company, founded in 2017, efreight lacks prominence within the B2B transportation sector. Besides beneficial synergies and customer endorsement, the shift towards digital practices within the marketing environment forces efreight to follow new paths to ensure brand awareness, maximized customer experience, and engagement. The creation of a digital marketing strategy opens opportunities for long-lasting customer relationships and word-of-mouth in the transportation sector.
Keywords
Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Bögli, D., Largiadèr, D., Minder, C., Thommen, M., & Schneider, S. (2020). Digital Marketing Strategy for the company efreight: A Conceptual Solution [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40810